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The Pjur Group produces a line of premium personal products designed to enhance sexual pleasure. Pjur has five different categories of lubricants; they have a ‘classic’ category of personal lubricants, which include their original, premiere products. These are light, water-based formulas with the highest grade of ingredients possible. They also have a line of ‘His’ and ‘Her’ lubricants, specially designed to enhance pleasure or performance. Their line of ‘Med’ formulas are for the health conscious; they promote well-being and use natural ingredients.